About Us

My story doesn’t begin in a boardroom or a lab. It begins in my home, with the simple, loving touch of a mother’s hand on her daughter’s head. I remember the feeling of helplessness, seeing the constant discomfort and frustration my daughter faced. She has severe allergies and eczema so her skin care options were limited from the start. Her scalp was so sensitive that almost every good and personally loved product we tried—even those labelled "natural" or "gentle"—ended in irritation, compromise, and tears.

As a parent, my first instinct was to protect. As a scientist, I spent countless hours reading dermatology papers, learning about hair & scalp care,  researching ingredients, and hoping the next bottle would be the one. It was in that moment of frustration that I made a promise—first to my daughter, and then to myself. I would look to create a brand that would work for her unique hair and scalp. That deeply personal promise was the seed that grew into Lilly’s Valley.

Driven by that protective instinct—the very heart of our Family-Rooted Care—I set out not just to create another product, but to cultivate a new standard of purity. I went back to the very beginning, asking a simple question: what does hair truly need to thrive, especially when the skin beneath it is delicate?

My answer was found in Elegant Simplicity. I began meticulously stripping away the unnecessary ingredients and went back to basics. I committed myself to a minimalist philosophy, believing that true luxury isn't about what you add, but what you have the wisdom and care to leave out.

With Gentleness First as my unwavering guide, I chose every single ingredient with purpose. I searched for calming botanicals and nourishing, hypoallergenic ingredients that would soothe and strengthen. My kitchen became my lab, and my family became my first, most honest testers. I refined each formula over and over, unwilling to stop until it delivered both visible results and complete, gentle comfort.

That journey taught me the profound importance of Trust Through Transparency. I made a vow: if an ingredient wasn't something I’d trust on my own daughter's skin, it would never, ever be in a Lilly’s Valley bottle. I wanted to create a line where you never have to second-guess what you're using on yourself or your loved ones.

Today, Lilly’s Valley is the culmination of that promise. It is more than a brand to me; it’s a haven. Each product is a testament to my belief that your hair care routine should be a moment of pure, unapologetic self-care—a ritual that calms your skin, nourishes your hair, and soothes your mind.

But my journey is far from over; it now includes you. It evolves with every story you share. Through my commitment to Listening with Compassion, I consider you an extension of my family. Your needs, your sensitivities, and your experiences will always inspire me to do better.

So, from my family to yours, I want to welcome you to Lilly’s Valley. Here, gentleness is our greatest strength, simplicity is our ultimate luxury, and your well-being is my heartfelt mission.

Signed - Dr Natasha Browne-Marke (Founder)